Focus DEFI Italia: what’s happening in June?


This month, we focus on our activity in DEFI Italia and more specifically in Milan. Our Italian subsidiary has the particularity to allow brands to communicate on banners and LED screens in network. Many opportunities to be found on their website.

Calzedonia is ready for summer

The Italian clothing brand communicates on its swimwear collections. Large and medium-sized banners all over Milan to prepare for the summer. Close to high pedestrian and car traffic, the brand benefits from a very good visibility that complements its other campaigns in Europe.

Glo returns to the streets of Milan

Glo advertise its electronic cigarettes across the city. Available for all tastes and without combustion, the brand does not hold back in promoting the new Glo Hyper+ UNIQ.

Go on holiday with Australian Gold

Why settle for bronze if you can have gold?” The suncare cosmetics company reminds us that the holidays are just around the corner and that to perfect your tan, or simply to protect yourself from the sun, you shouldn’t forget your Australian Gold tube.

Gleeden calls on all those who no longer receive compliments

Wow, you’re beautiful! When was the last time you heard that?” The aim of this campaign is to surprise and make women (and men) who pass by these billboards to react. Gleeden is the extra-marital dating application designed by women. And it does not hesitate to remind the Milanese about it.

Mondoffice puts on a show for Design Week in Milan

From June 6 to 12, Milan Design Week was held and for the occasion Mondoffice launched a campaign throughout the city, intending to “reinvent the future”. Exhibited in the most popular areas of the city, the brand was able to enjoy exceptional visibility for a fortnight.

Noyz Marcos on tour, in Italy

The Italian rapper is taking the streets of Milan as part of his Virus Summer Tour. To announce his arrival at Carroponte, Milan, the artist booked several of our banners and LED screen locations.

Propaganda Clothing is on fire!

A new explosive communication from the Italian clothing brand on our billboard network. A campaign in the continuity of our collaboration with Propaganda Clothing.

Think and drink green

24Bottles is an Italian brand that combines style and ecology. Their goal is to reduce the impact of plastic bottles by using steel bottles. Through a simple and straightforward communication, the brand uses the phrase “fill the future”. A phrase with a double meaning, designed to trigger reactions

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