Our story


A French pioneer who turned into a European expert

We have been developing spectacular advertisings around the world and mainly Europe for over 45 years.

Our pioneering spirit and our commitment to high quality solutions have made us a trustworthy partner for many prestigious brands.

At DEFI, we have developed a family business culture that nurtures solidarity between our teams and a great flexibility capacity within the organisation. With a strong focus on the future and staying true to our values, we develop unique, and spectacular projects for our clients in global cities.

Key dates



DEFI extends its product range and develops large format digital devices


With a new shareholder, DEFI reinforce its strategy by positioning itself as the European leader in large format


Expansion of DEFI coverage with new strategic partners: Branded Cities Networks (BCN) in North America and TPM Outdoor in South East Asia


DEFI regains its independence by the Deodato family and the company’s managers


DEFI joins the international Clear Channel Outdoor group to become its Spectacular division


Establishment of DEFI in China to help brands in their conquest of the Asian market


DEFI forerunner in Russia after the fall of the Berlin Wall


Birth of DEFI, founded by Gaëtan Deodato

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