Focus on the Netflix painted wall in Romania


An exceptional format for an exceptional communication: the painted wall! This is Netflix’s choice for the release of Stranger Things, season 4.

During the month of May, DEFI Group Romania launched the “painted wall” project in Bucharest. A project for the streaming brand Netflix that released season 4, part 1, on 27 May. And which also allows to communicate on the part 2, that will be released on July 1st 2022.

A grandiose communication of 234 sqm, taking part of a larger global plan. Around the world, Netflix has launched some crazy projects to promote the new season. In Romania, a painted wall depicting the main characters was made. A mysterious, dark and otherworldly atmosphere painted by hand, over a week. A meticulous work full of details to be admired until July 15th, on Berzei street, in the centre of the capital.

This work is not the first for the streaming platform! In 2019, DEFI Group also created a Netflix mural oeuvre but that time for the release of the 3rd season of La Casa de Papel.

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