A spectacular campaign for Netflix in Romania
Today we stop in Romania and more precisely in Bucharest to admire The Witcher campaign, for the streaming platform Netflix, in December 2021.
2021 have been a treat in terms of projects. We can only be proud to end it with a campaign as impactful as this one. Indeed, in Romania, the pure player Netflix trusted us with the communication of one of its most popular series of the moment: The Witcher, whose season 2 was released not a long time ago.
Through a strong and memorable visual, is featured on a gigantic banner the famous Geralt of Rivia. In the vincinity of a high-traffic road, the banner allows the renovation of the building it shelters. It equally allows advertisers such as Netflix to benefit from a strong visibility thanks to its strategic location.
Indeed, this spectacular banner is located in a strategic crossroads, in front of the Mariott Hotel and the People’s Salvation Cathedral. It is also close to the Palace of Parliament. Emblematic and touristic places that make of this banner a premium location.