It smells good for Prime Video in Madrid
This month, Amazon Prime Video is campaigning on a huge format in the streets of Madrid, Spain. The streaming platform has launched a new Spanish series and for the occasion is communicating in a spectacular way!
Since the beginning of December and for one month, the pure player Prime Video has launched a communication campaign to announce its new series. Indeed, from December 16, 2021, the Spanish have the opportunity to binge-watch the series Celebrity Bake Off España.
In order to make a remarkable Premiere, the agency MEDIABRANDS and Prime Video decided to combine spectacular OOH and street marketing. This way, with the banner, the advertiser highlights the show’s celebrities in a design that inspires to bake. And thanks to a street marketing action, the brand brings its visual to life! What’s the best thing about this advertising banner? The 2D/3D elements that add a touch of creativity and the use of backlighting, as with the show’s logo.
By day, as well as by night, the banner benefits from the heavy pedestrian and automobile traffic of Fuencarral Street, in the centre of Madrid. We find here a banner that impacts, that surprises and above all a memorable banner! This is what you will discover in the video below.
A project carried out in partnership with the agency MEDIABRANDS España.