Versace dominates the Parisian Quays in style


The Italian brand Versace arrives on the Parisian quays, Quai de l’Horloge. Discover this stylish campaign until the end of December.

A stylish campaign with the new collection of the Italian brand. The supermodel Bella Hadid is seen at 27 Quai de l’Horloge with the Versace Virtus bag.

The brand benefits from maximum exposure thanks to its premium location. Indeed, with a strategic location opposite the Samaritaine, which welcomes millions of customers every year. Its proximity to the quays of the Louvre and the Mégisserie – monthly traffic of around 3 million vehicles. And lastly, the famous Parisian “bateaux-mouches” (riverboats), which attract 8 million visitors a year.

An event canvas created in collaboration with the Italian agency GENEVOISM. A superb campaign to be seen from the Pont Neuf, until the end of December.

Video realised by SCT Prod

Founded in Milan in 1978, Gianni Versace S.r.l. is one of the most important international fashion houses. It is a symbol of Italian luxury and lifestyle throughout the world.

DEFI Group is a French advertising agency founded in 1977. DEFI Group is a world expert in spectacular outdoor advertising and is the European leader in this market.

GENEVOISM is a media agency, created in 2012. The agency offers strategic, technical and administrative services in the planning and buying of outdoor advertising media.

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