RENEWED PARTNERSHIP AND MAXIMUM EXPOSURE FOR MATMUT
After several years of collaboration, Matmut renews its partnership with DEFI Group.
The brand is occupying the Paris ring road between Porte de Gentilly and Porte d’Orléans with a powerful illuminated advertisement and a spectacular banner.
The banner covers the scaffolding used to renovate one of the Cité Universitaire’s buildings. It also helps to finance part of the work and thus benefits both the landlord and the advertisers.
Indeed, this strong communication allows the French mutual insurance company to reaffirm its position, its values and to be close to the 1.2 million users of the Ile-de-France.