Spectacular advertising: summer 2023 news


The Summer holidays being over, spectacular advertising is back! Even if in reality, it never really stopped. In fact, we have decided to give you a rundown of the summer 2023 campaigns. There are also many opportunities available for the last months of the year.


Hungary continues to use the creativity card

Impactful communication for BMW

BMW has taken a bold step to leave a lasting impression through its exceptional communication campaign. Situated along the primary access road leading to Budapest airport, BMW has introduced an innovative advertising strategy that sets it apart. This unique initiative leverages 2D elements that transcend conventional visuals, effectively spotlighting the BMW XM, a top-tier plug-in hybrid SUV.

What truly sets this advertising campaign apart is its creative design, seamlessly blending with the surrounding landscape to craft an unforgettable visual spectacle for passersby. The captivating shapes, vibrant colors, and distinct visual elements of the BMW XM contribute to a breathtaking aesthetic that naturally commands attention.

Positioned strategically along the main route to Budapest airport, this location guarantees the BMW XM maximum exposure to a diverse, premium, and international audience. It’s a campaign designed to captivate and resonate with drivers from around the world, leaving an indelible mark on their journey.

Creativity to promote an exceptional event

For the 2023 World Athletics Championships in Budapest, the Organising Committee adopted a highly creative strategy to ignite enthusiasm among Hungarians.

The chosen location for this communication campaign was strategically brilliant: the road leading to the airport, a thoroughfare bustling with constant traffic. This innovative initiative immediately captured the attention of passersby, beckoning the people of Budapest to join in and show their support for their national athletes as they vie for medals.

This thoughtfully selected location, coupled with an unconventional visual approach, guarantees remarkable visibility for the event within the local community. It inspires Hungarians to unite, celebrating their national pride and rallying behind their athletic heroes. It’s a prime example of how creativity can be a potent tool in promoting exceptional events.

In France, it’s a media mix of large-format advertising

A historic jewel housing exceptional brands

Since the dawn of June 2023, the iconic École Militaire in Paris has been gracefully entering the second phase of its historic renovation. This hallowed monument has found itself adorned by two illustrious giants of the luxury world: Celine and Cartier.

These two renowned brands, with their contemporary yet timeless aesthetics, have seamlessly woven themselves into the tapestry of history that envelops the École Militaire. Their presence serves as a testament to the marriage of tradition and innovation, adding an exquisite touch of refinement to this storied location.

Positioned majestically across from the Grand Palais Éphémère, nestled amidst the enchanting embrace of the Champ-de-Mars and the silhouette of the Eiffel Tower, this unparalleled locale offers these brands an audience as diverse as it is discerning. It is a stage upon which they can bask in unparalleled visibility, captivating both locals and tourists alike, as well as an international audience. Here, amidst an ambiance steeped in prestige and symbolism, they reaffirm their status as quintessential icons of luxury.

The Paris ring road: a strategic route for Radio FG

In August, a captivating illuminated advertisement made its debut along the Paris ring road, proudly featuring the vibrant Radio FG. This strategic initiative aims to amplify the station’s visibility and bolster its brand recognition within a vital local demographic.

Positioning itself in the northern stretch of Paris, heading east, the DJ radio powerhouse, Radio FG, is fortifying its presence in a pivotal sector for its brand. With prime visibility from vehicles traversing the ring road and even from the railway tracks below, the brand ensures a daily deluge of interactions, paving the way for the enhancement of its long-term reputation.

In essence, Radio FG remains the undisputed leader in France’s radio landscape for electro, house, and clubbing culture. This strategic move on the Paris ring road underscores its unwavering commitment to remain at the epicenter of the thriving French dance music scene, reinforcing its legacy and influence within this dynamic cultural sphere.

A variety of sectors in Italy

Renord establishes itself as a dealer of choice for Renault

Milan has emerged as the vibrant canvas for Renord to paint its story, and the company has chosen an imposing communication strategy to showcase its prowess. As the official dealer for esteemed brands like Renault, Dacia and Nissan, Renord is determined to make an indelible mark on the bustling streets of Milan.

The mission is straightforward: to ensure that the people of Milan recognize them as the ultimate destination for Renault purchases. Their advertising campaign is key for brand awareness, strategically positioned to elevate Renord’s prominence and invite the audience to engage with their presence in the heart of Milan, near Porta Genova.

In essence, Renord is bringing its automotive expertise to the city of Milan, and this spectacular advertisement serves as a resounding declaration of their commitment to becoming the go-to choice for Renault aficionados in the region.

UniCredit favours proximity to establish a strong bond with its public

At the heart of UniCredit Bank‘s mission lies the promise: ‘Your story at the centre.’ This is not merely a commitment; it’s a pledge set in stone. Through a meticulously curated selection of locations and a visual identity that radiates proximity, this financial institution is on a mission to bridge the gap with its audience and assure them of its unwavering dedication.

The primary goal of this campaign is to shine a spotlight on UniCredit’s flexible credit offerings, all while magnifying its visibility. UniCredit is unwavering in its pursuit of satisfying its customers’ needs, and this message is conveyed emphatically through its expansive communication campaign.

The bank has tactically handpicked several strategic locations across the city, including the vibrant Farini district to the north and the enchanting Navigli district to the south. These choices echo UniCredit’s resolute commitment to being in the closest possible proximity to its valued customers, reinforcing its roots in the local community, and underscoring its unrelenting determination to serve its clientele with the utmost excellence.

Jameson talks to whisky enthusiasts

Jameson, the renowned Irish whisky brand, is extending an invitation to the whisky enthusiasts of Milan, urging them to savor its signature cocktail. It’s a campaign that encapsulates simplicity and power, meticulously tailored for a discerning audience.

Through an spectacular Out-Of-Home (OOH) campaign, the brand give a warm welcome to both whisky connoisseurs and the curious, enticing them to embark on a journey into the world of Jameson. Their signature cocktail, adorned with a dash of whisky, ginger beer, and lime, is a recipe that infuses a touch of summer into every glass.

To amplify the resonance of their campaign, Jameson has chosen our location in the Tinicese district. This district, renowned for its bohemian charm, is a haven for students and hipsters who frequent its eclectic bars and vibrant nightlife scenes. It’s a neighborhood graced with vintage boutiques, pop-up shops, and a profusion of urban art, a style that seamlessly aligns with the timeless allure of Jameson whisky.

Romania is thinking big. Very big!

Impact and elegance: the Samsung campaign in Bucharest

In the bustling heart of Bucharest, Samsung is making waves with its spectacular campaign. Taking center stage is our colossal XXL location, featuring an oversized Digital Out-Of-Home (DOOH) screen adorned with window decals decoration, providing the brand with unparalleled visibility.

Strategically situated opposite the majestic Cathedral of the Salvation of the Romanian Nation, in close proximity to the prestigious Marriott Hotel and just a stone’s throw away from the Parliament, this location ensures continuous visibility at a vibrant intersection teeming with both locals and tourists.

Samsung’s campaign serves a dual purpose: to raise awareness of its cutting-edge Galaxy Z Fold5 smartphone and to captivate the public’s imagination. Nestled in this exceptional locale, the brand not only asserts its commanding presence but also exudes an unrivaled sense of style in the very heart of the Romanian capital.

A memorable summer with Ciuc throughout Romania

Ciuc Radler, a beloved Romanian brand under the Heineken umbrella, is gearing up to paint Romania with vibrant memories this summer, courtesy of its exhilarating new fruit-flavored non-alcoholic drink. While Ciuc is renowned for its beer, this innovative product and its accompanying campaign have been carefully crafted with Generation Z in mind.

The brand has handpicked several of our prime locations across Romania, seamlessly integrating them into a comprehensive 360-degree marketing strategy that spans television, social networks, and exclusive events. This multi-channel approach promises to cast a wide net of visibility, ensuring Ciuc’s message reaches a diverse audience, extending the invitation to everyone to experience an exhilarating summer like no other.

It smells like summer all the way to Spain

Martini dares to innovate with an alcohol-free aperitif drink

The iconic Italian brand, Martini, has long been synonymous with classic cocktails like Negroni and Spritz, which grace terraces during the sun-kissed summer season. Yet, Martini’s quest for innovation knows no bounds. In the summer of 2023, Martini has set its sights on pushing its non-alcoholic aperitif drink to the world.

This audacious move marks Martini’s commitment to “revolutionising the perception of non-alcoholic drinks by creating a dedicated range“. To bring this vision to life, Martini has invested in a captivating array of advertising banners, gracing the vibrant streets of Spain, with a particular focus on the bustling cities of Madrid and Malaga. Their mission: to introduce the world to the Martini Vibrante, a tantalizing citrus-flavored aperitif.

With Martini Vibrante at the forefront, the brand extends a warm invitation to a broader audience, offering a refreshing and innovative choice for aperitif enthusiasts who seek quality and flavor, even in their non-alcoholic preferences. It’s a new era for Martini, where tradition meets innovation, and the world of aperitifs expands to embrace all palates.

Waze uses humour for memorable communications

Amid the excitement of the Tour de France 2023, Waze saw a golden opportunity to make its mark in several of the competition’s host cities. And what better stage to capture the spotlight than the iconic Bilbao-Bilbao loop, where the race begins its thrilling journey?

In this campaign, Waze has embraced a humorous tone, inviting playful interactions with its audience and captivating even those who may be new to both this Tour de France stage and the Waze app itself. The chosen location is nothing short of strategic, nestled in the heart of Bilbao, right across from the town hall and strategically positioned along the Tour de France circuit. This deliberate choice ensures the brand the coveted visibility it seeks and promises an indelible impact on all who pass by.

With humor as its weapon of communication, Waze not only distinguishes itself but also forges a memorable connection with its audience. This campaign exemplifies the brand’s knack for seizing unique opportunities and transforming them into enduring moments of communication magic.

Airbnb opts for a subtle & dreamy communication

The global experience rental platform, Airbnb, continues to weave its enchanting narrative through a spectacular advertising campaign, blending subtlety with dreamscape allure.

In the vibrant heart of Madrid’s Plaza de Alonso Martinez, Airbnb has chosen an giant event banner as its storytelling medium. The artful design of this advertisement not only mirrors the platform’s aesthetic essence but also conjures an air of serenity and wanderlust. As summer beckons, this campaign stands as an irresistible call to action, a siren’s song beckoning travelers to pack their bags and embark on unforgettable journeys.

This location is nothing but strategic, by its close proximity to a bustling metro station and a stone’s throw away from the iconic Gran Via. In a world that’s often too loud, Airbnb’s subtle yet dreamy campaign reminds us of the magic that awaits in every corner of the globe. It’s an invitation to dream, explore, and create memories that last a lifetime.

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