Pago advertising banner: life is Wonderfruit!


Throughout the month of June 2022, the Pago juice brand is campaigning on the advertising banner on 187 rue Saint Martin, in Paris. A campaign full of life (and fruit) that go along with a broader communication.

With the return of sunny cafe terraces, the famous juice brand, Pago, is coming back in communication, brand new. Through a 360 strategy, the brand reinvents itself and highlights its new identity.

Thanks to a modern visual “with acidulous and fruity colours” as the agency Sweet Punk, with whom they collaborated, says so well, Pago breaks the codes of the traditional fruit juice communication. In order to reinforce its image and reputation, the brand bets on our large-format event banner to make an huge impression.

An ideal location

This 200m² banner is located at the heart of the 4th arrondissement of Paris, in the Marais. A district renowned for its trendy boutiques, art galleries and numerous bars. A district, therefore, ideal for highlighting their new identity. Colours reminiscent of summer and its summer evenings. A vibrant and original campaign with a personalised slogan: “Wonderfruit Life”.

A win-win communication

As a reminder, this banner profits the people living in the building, as well as the city of Paris. Indeed, the lessor earns royalties on each ad displayed. Thus, DEFI Group helps to finance the renovation work, up to 100% of the total cost.

This deal is only possible on buildings declared as historical heritage sites. If you want to find out more about how it works: click here.

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