ILLUMINATED ADVERTISING – REBRANDING FOR MATMUT
The French insurance brand, Matmut, keeps choosing illuminated advertising. As part of its rebranding, the insurer is choosing several communication channels including large format outdoor advertising. A strategy that continues to build on the long-standing partnership between DEFI Group and Matmut.
Rethinking its image and positioning
In 2022, Matmut, one of France’s leading insurance companies, undertook a rebranding to modernise its image and better reflect its positioning in the market. The brand’s new logo emphasises values such as trust, proximity and protection, using clean typography and bright colours. In addition to the new logo, Matmut has also launched a new advertising campaign focusing on innovation and proximity to its customers. This rebranding reflects Matmut’s commitment to remain competitive in the insurance market by evolving with consumer expectations.
A strategy that relies, in particular, on illuminated advertising
As part of its rebranding strategy, Matmut uses illuminated advertising in the cities of Paris and Lille to reinforce visibility and brand image. This advertising media is an effective way to attract the attention of passers-by and motorists, while providing maximum visibility for the brand.
By using illuminated advertising, Matmut creates a strong posture in the urban landscape, day and night. This strategy completes a 360° communication and allows the brand to reach a large audience, while reinforcing its positioning as an innovative company that listens to its customers. In addition, illuminated advertising has a positive impact on Matmut’s brand image, reinforcing its positioning as a modern and innovative insurance company that listens to its customers and is close to their daily lives.
This type of media is particularly suited to busy urban areas such as Paris and Lille, where population density and traffic are high. Illuminated advertisements are effective means of communication to anchor a brand in people’s minds and establish a statutory position.
In a nutchell, the use of illuminated advertising in the cities of Paris and Lille is a strategic choice for Matmut, which seeks to strengthen its presence and brand image in the French insurance market. This advertising strategy completes its 360° communication and allows it to reach a large audience, while reinforcing its positioning as an innovative company that listens to its customers.
A long-standing partnership
These two illuminated advertisements were installed as part of the long-standing partnership between DEFI Group and Matmut. Indeed, these locations housed the former Matmut logos over time, and were therefore recently renewed. First, in November 2022 in Paris, then in February 2023 in Lille.
A trust granted since 2002 in Lille and since 2015 in Paris.
Key points:
- Matmut has launched a rebranding to modernise its image and better reflect its positioning in the French insurance market.
- The brand’s new logo emphasises values such as trust, proximity and protection, using clean typography and bright colours.
- Matmut is using illuminated advertising in the cities of Paris and Lille to reinforce its visibility and brand image as part of its rebranding strategy.
- The use of illuminated advertising allows Matmut to reach a large audience while reinforcing its positioning and reminding their values.
- These illuminated advertisements were installed as part of the long-standing partnership between DEFI Group and Matmut, which has been present in Lille since 2002 and in Paris since 2015.
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