GIANT BANNER: OREO PARTNERS WITH XBOX IN MADRID
Large format outdoor advertising is one of the most effective ways to reach a large and diverse audience. It allows a message to be disseminated in a massive and targeted way, depending on the location where it is placed. Hence, the Oreo brand chose to set up a giant banner in Madrid, Spain, as part of its partnership with Xbox. Let’s take a look at this event and the goals of this banner for both brands.
An ephemeral and original partnership
Oreo and Xbox have teamed up to create a special edition of Oreo biscuits and Xbox items to be won. With the motto “Unlock Playfulness”, this limited edition offers a unique gaming experience, which fans of both brands can discover by purchasing special edition OREO Xbox biscuits. This creative idea aims to inspire consumers to have a fun experience while enjoying their favourite biscuits and winning prizes. But how does the large format event banner fit into this campaign?
Giant banners: the medium of choice for event communication
Giant advertising banners are a very popular event communication medium for brands. It allows a message to be broadcast in a massive and impactful way. In the context of the Oreo and Xbox campaign, this banner was chosen to complete the 360 communication plan implemented in several European countries. It is particularly aimed at the inhabitants of Madrid and tourists who would be interested in this campaign. It is therefore an effective way to reach a large and diversified audience.
Large format advertising banners are also an excellent medium for event campaigns. It creates a festive atmosphere and attracts the attention of passers-by. In the case of Oreo and Xbox, the giant banner aims to raise awareness of the partnership between the two brands and to generate engagement from their community. In short, it is a way of stimulating consumer interest in the campaign and encouraging them to participate in the competition launched by the two brands.
To sum up:
- Large-format outdoor advertising is an effective way to spread a message in a massive and geo-targeted way.
- Giant advertising banners are the medium of choice for event communication, as they can reach a large and diversified audience.
- The Oreo and Xbox event poster was set up as part of a partnership, with the aim of stimulating consumer interest in this ephemeral event and encouraging them to take part in the competitions launched by the two brands.
- Large format advertising banners are a great medium for event campaigns, as they create a festive atmosphere and attract the attention of passers-by.