A GIANT ADVERTISING BANNER FOR UKRAINE
As part of its collaboration with the Cité Universitaire Internationale de Paris, DEFI Group has installed an advertising banner on the Paris ring road. A communication benefiting the CIUP to put forward its projects towards Ukraine.
What is the project about?
In order to show solidarity with the Ukrainian people, the Cité Internationale Universitaire de Paris is seeking to raise funds to build the House of Ukraine. A fundraiser for a virtual home for students, researchers and academics affected by the war in Ukraine.
An call for generosity which, more concretely, makes it possible to integrate 500 people into campus life. Indeed, they are housed in the 43 houses already existing as the Ukraine House does not. This virtual house materialises tolerance and hope and also makes it possible to finance the academic support of these 500 people, as well as their personal and professional development.
This is an ambitious project for which it is possible to participate by donating or buying NFT. For more information, visit the CIUP website:
WHY AN ADVERTISING BANNER?
DEFI Group and the Cité Universitaire Internationale de Paris have been working together for several years. More recently in the context of the restoration of one of their houses. Thus, in order to contribute to this cause, it seemed obvious to offer, free of charge, the banner placed near Porte de St Mandé.
This banner has been visible since the beginning of August and will remain visible until the end of September. An exceptional opportunity for the university to be visible to users of the ring road and thus, to talk about the cause to almost 2 million monthly contacts.
You wish to communicate on this banner?