Deezer communicates in music – Scaffolding banner


French brand Deezer has selected our scaffolding banner for its 360 communication campaign. A campaign that challenges your perceptions and emotions in music!

The global streaming platform Deezer launched its communication campaign aimed at Gen Z in August. A 360 campaign that integrates both digital and outdoor advertising.

Delighted to be part of this strategy, Deezer chose our advertising banner on 187 rue St Martin, in Paris. At first glance, we discover two visuals with different situations, embellished with a QR code and their baseline “The Power of Music”. This baseline takes on its full meaning when you scan the QR code to discover music that changes, resets or alters the context of the image.

Learn more about scaffolding banners

As part of the renovation work process of 187 rue Saint Martin, a listed building, DEFI Group is operating on the scaffolding. Indeed, since November 2021 and until the end of October 2022, the scaffolding is covered with an advertising banner that changes over the months.

Each of the banners, and indirectly the advertisers, will generate royalties for the owners of the building. All in all, the banners will have financed up to 80% of the total cost of renovations. This is a considerable help for the syndicate and owners.

If you manage a listed building, contact us to find out about all your options

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