WHAT IS THE IMPACT OF ILLUMINATED ADVERTISING? A YOUGOV x DEFI GROUP STUDY
In April 2017, DEFI France, in partnership with the company YouGov, carried out a study on the impact of illuminated advertising.
The study based on a specific brand with its logo present at the level of Porte de Clichy, coming from Porte Maillot, in Paris, allowed DEFI to better understand in detail the impact of this illuminated advertising on brand awareness.The Paris ring road accounts for 3% of all journeys in the Ile de France region, or 1.1 million journeys per day.
Figures to remember:
- 13x more brand recall
- A 30% increase in brand awareness
- Purchase intention multiplied by 4.5
YouGov is a research institute that offers global and innovative solutions and supports brands and agencies in their strategic decisions. With a presence in 55 countries, the institute has over 17 million panellists – including 700,000 in France.
DEFI Group is a French advertising agency founded in 1977. DEFI Group is a world expert in spectacular outdoor advertising and is the European leader in this market.