DEFI FRANCE, VIZEUM AND POSTERSCOPE INNOVATE IN ECO-RESPONSIBLE COMMUNICATION WITH VILLAGES NATURE® PARIS
With the VILLAGES NATURE® PARIS campaign, orchestrated by VIZEUM and POSTERSCOPE, DEFI inaugurates the first advertising canvas in France that reduces atmospheric pollutants.
Thus, all the event media offered to advertisers will henceforth be equipped with this process which meets environmental concerns.
DEFI is deploying the first air pollution reducing advertising banner on 1 June 2017
A 226sqm tarpaulin installed at the Porte de Vincennes highlights VILLAGES NATURE® PARIS. This new ecotourism offer from PIERRE & VACANCES-CENTER PARCS and EURO DISNEY S.C.A will open in August 2017.
Taking the environment into account? A theme at the heart of this campaign which uses the Clean technology of the company PURETI.
Its patented innovation, which covers advertising media with a thin mineral layer of crystals – composed of 95% water and 5% titanium dioxide – uses the energy of light to capture and purify certain toxic components.
A responsible and sustainable action
Road traffic is the main source of organic pollutants. It generates, among other things, 56% of nitrogen oxide emissions and 32% of greenhouse gas emissions.
A pioneer in the use of light-emitting diode modules for the lighting of its advertising installations, DEFI is also working on high-definition ecological printing. It is also working on photovoltaic systems to power its lighting systems and on the recycling of its canvases.
In conclusion, this is why DEFI has decided to act on its own scale. The company will therefore use this innovation on all its advertising devices, located on the major roads in the Paris area.
* Airparif 2012