DEFI GROUP NEWS: FOCUS ON SPAIN
This month, we focus on our activity in Spain. Between event banners and digital screens, the brands keep putting on a show. Madrid, Valencia, Malaga, the choice is wide and so is the audience.
Las Fallas festival: we were there!
For the third consecutive year, DEFI Group had the pleasure of creating a circuit of temporary digital screens for the famous Las Fallas festival in Valencia. Martini brand benefited of the large number of locals and tourists to promote its bottle along the route.
AliExpress communicates in three stages
The Chinese brand ingeniously divided its communication into three parts in order to mark its audience and tell a story. The banner is located in a busy square and is 100% adapted to the Spanish people. We explain why and how on LinkedIn.
Pepe Jeans opens a new shop in Madrid
Just a few metres away from this citywall, the clothing brand Pepe Jeans opened its new shop. To promote it, what better way than with an event banner on Madrid’s busiest avenue: Gran Via!
Victoria Beer: home based communication
On the occasion of the International Film Festival in Malaga, the Victoria beer brand is betting on the large format. Indeed, for the second consecutive year the brand chooses DEFI to communicate on the event banner. And thus, to expose itself to a large national and international audience!
Alpro optimises its carbon emissions
Rethinking products to reduce ones impact: Alpro has done it! Thanks to its plant-based drink and packaging, made from natural and eco-responsible materials, the brand was been able to reduce its CO2 emissions by 66%. A message that they proudly displays on our advertising banners in Madrid and Barcelona.
It’s already summer for Loewe in Madrid and Barcelona
To promote its new Paula’s Ibiza 2022 collection, Loewe chose two of our giant advertising banners, in Madrid and Barcelona. A maximum impact with a colourful visual that immediately plunges us into summer.
Klarna invites Gran Via passers-by to download them
The pure player has chosen a high-traffic shopping street to communicate. Klarna invites passers-by to download its application, on one of Madrid’s premium banners.