The LG brand invests the heights of Warsaw

LG BRAND INVESTS THE HEIGHTS OF WARSAW IN POLAND

On the heights of Warsaw, the car brand KIA is giving way to the South Korean brand LG. Ideally placed on a high-traffic axis, the technology brand benefits from an unusual exposure, several metres away.

A campaign that allows the brand to assert its presence in the country and to convey its values thanks to a logo and a memorable baseline: LG, FUTURE IS HERE.

Discover the behind-the-scenes installation of this illuminated advertisement: from the dismantling of the KIA advertisement to the manufacturing and installation of the LG illuminated logo.