LG BRAND INVESTS THE HEIGHTS OF WARSAW IN POLAND
On the heights of Warsaw, the car brand KIA is giving way to the South Korean brand LG. Ideally placed on a high-traffic axis, the technology brand benefits from an unusual exposure, several metres away.
A campaign that allows the brand to assert its presence in the country and to convey its values thanks to a logo and a memorable baseline: LG, FUTURE IS HERE.
Discover the behind-the-scenes installation of this illuminated advertisement: from the dismantling of the KIA advertisement to the manufacturing and installation of the LG illuminated logo.