DEFI Group acquires a new banner Quai de l’Horloge

DEFI GROUP ACQUIRES A NEW BANNER QUAI DE L’HORLOGE

From 1 December 2021, DEFI France will operate the canvas located at 27 Quai de l’Horloge.

Visible from the quayside, the 114sqm event canvas will go up on 1 December. This advertising canvas will accompany the renovation of the historic building located on the famous Île de la Cité.

This is an opportunity for the landlord, who will be able to finance part of the work. But also for the future advertisers who will benefit from an exceptional visibility in a cultural district with a strong tourist potential.

Located in the heart of Paris, the canvas is situated in a high traffic area. Indeed, it is located in front of the Samaritaine, this mythical shop welcoming millions of customers every year. Opposite the quays of the Louvre and the Mégisserie, where the monthly traffic is equivalent to 3 million vehicles. And finally, on the site of the famous Parisian “bateaux-mouches”, which receive 8 million visitors a year.

This event canvas will welcome its first advertiser on 1 December 2021 and will be available until the end of February 2022. An opportunity to be seized by advertisers wishing to reach their audiences in a premium format in the historic and cultural heart of Paris.


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