Illuminated advertising: Renova is up the heights of Paris


April 2022 marks the beginning of a new adventure for the Renova brand with an illuminated advertising. It also heralds the beginning of a new collaboration, on the heights of Paris.

Renova, the Portuguese sanitary paper brand, has chosen to put its name up. Located between Porte de Clignancourt and Porte de la Chapelle in Paris, the illuminated advertisement overlooks the Paris ring road.

Hundreds of metres above the ground, the red illuminated letters of the Renova logo provide exceptional visibility for over 500 metres. The double-sided sign is located in a high-traffic area near the Saint Ouen flea market. In addition, it is visible to drivers coming from Paris Charles-De-Gaulle airport, via the A1. This road is often saturated at peak times, so, visibility time is very high. All these elements make the location a golden opportunity for Renova to reinforce its brand image and gain awareness.

If you’re curious to see how the illuminated ads are put together, we’ve decided to take you behind the scenes. And at the same time, we offer you a unique view of Montmartre and the Sacré Coeur. To watch the video: click here.

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