ILLUMINATED ADVERTISING: GLO IN BUCHAREST
Glo sees big in Bucharest with illuminated advertising and large format banners. Heated tobacco products brand has chosen Nicolae Balcescu Boulevard in the capital to give its communication an imposing bearing. With the aim of capturing attention and anchoring itself in the daily lives of Romanians, Glo is doubling up on formats and communications.
A dual format objective: illuminated advertising and event banners
The combined use of illuminated advertising and large format banners offers several advantages for Glo’s advertising campaign in Bucharest. Firstly, illuminated advertising attracts the attention of passers-by with increased visibility, thanks to the use of large coloured LED lettering. Illuminated advertising is an excellent way to attract the attention of people who pass quickly in front of the advertising device and ensures logo memorization thanks to a high repetition rate.
In addition, the large-format banner allows a clearer and more detailed message about Glo’s products. It provides a larger surface area to display distinct images and more detailed messages. It is also complementary in terms of visibility as passers-by will tend to see the illuminated advertisement first and then, as they get closer, have a clearer idea of the product and the associated message.
By combining the two advertising media, Glo can approach a wider audience and increase the reach of its advertising campaign. By using the two media in tandem, Glo can provide a more comprehensive and compelling advertising message to its potential consumers.
In addition, illuminated advertising and large format banners can be used to target different audiences and thus attain different market segments.
A strategic location
Prior to the new Glo advert, this location was home to several brands including the electronics brand Huawei, which proudly displayed its logo.
Nicolae Balcescu Avenue is an important axis in the city, connecting the city centre with the suburbs. It is frequented by thousands of people every day, whether they are driving, walking or using public transports. The street is composed of office buildings, restaurants, shops and shopping centres, making it a busy commercial area and a major thoroughfare for workers and residents. It is also very popular with tourists due to its proximity to the Parliament, the University Square, the Stavropoleos Monastery Church and Piata Unirii with its fountains.
Glo’s illuminated advertisement is strategically placed on Nicolae Balcescu Avenue, where it is visible from a distance and can attract the attention of passers-by. The location is also interesting for the brand because it allows Glo to stand out from the competition. The illuminated advertisement and advertising banners are placed in an advertising-rich location. But the size and location of the devices make it easy for the brand to stand out from the competition. The location also allows Glo to reach a mixed audience of tourists, residents and workers, increasing the brand’s opportunities of gaining new potential customers.
The article in a few points:
- The heated tobacco product brand, Glo, uses illuminated advertising and large format banners for its advertising campaign in Bucharest.
- Illuminated advertising attracts the attention of passers-by with large coloured LED lettering and ensures logo memorability through a high repetition rate.
- The large format banner allows for a clearer and more detailed message about Glo’s products.
- The combined use of the two advertising media allows Glo to reach a wider audience and increase the capacity of its advertising campaign.
- The location of the illuminated advertisement on Nicolae Balcescu Boulevard in Bucharest is strategic, as it is visible from a distance and allows Glo to stand out from the competition.
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