Between Milan & Paris, the brands put on a show


February and March were punctuated by the annual Fashion Week. For the occasion, many fashion brands take the opportunity to showcase themselves and their collections. DEFI Group had the opportunity to host brands in two of the fashion capitals: Paris and Milan.

First of all, let’s make a stop in Italy and more precisely in Milan. Fashion Week 2022 is in full swing the last week of February. The city comes alive and welcomes many fashion fans and their favourite brands. The BluMarine clothing brand seized the opportunity to communicate with this Italian and international audience.

In fact, she chose our LED screen located in Corso Como, the central street of Milan that leads to the Garibaldi Gate. Corso Como is known for its many fashion, art and design shops as well as for the bars and restaurants that surround it. An ideal location for BluMarine to take advantage of a high traffic area.

Our second stop will be in the French capital, which hosted Fashion Week between 28 February and 8 March, following the Italian Fashion Week. Many brands did their show in the streets of Paris, but we are proud to allow the brand Céline to communicate in the heart of Paris.

Indeed, the brand will be displayed in style on Quai de l’Horloge, opposite the iconic and romantic Pont Neuf and the famous Samaritaine. The opportunity to showcase their delicate fragrance throughout the event and until mid-April.

An event, an opportunity to communicate! What are your projects?

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