Communicating during the Paris 2024 Olympics - photo credits to pexel - swimming person


Communicating on the Paris Ring Road during the 2024 Olympics & maximizing its impact

Photo credit: Mairie de Paris
Communicating during the Paris 2024 Olympics: Paris at the Olympic and Paralympic Games.

The Olympic Games are much more than just a sporting event. They are a global phenomenon that brings together millions of people with a shared passion for sports and the celebration of global unity.

The 2024 Olympics in Paris will be no exception to this rule, attracting visitors from all over the world. For businesses and brands looking to increase their international visibility, there is a strategic location that offers an unprecedented opportunity: the Paris ring road.

The Paris ring road: an exceptional thoroughfare

The Paris ring road is more than just an urban highway. It is one of the most heavily traveled traffic arteries in Europe, a vital boulevard connecting the capital to airports and key Olympic venues. During the 2024 Olympics, its importance will be even greater as millions of visitors and residents of the Paris region will use these roads to reach various Olympic sites.

An unparalleled communication opportunity

Imagine your brand, product, or values exposed to the eyes of the world every day through one of the mostfrequently used routes. The Paris ring road offers unparalleled visibility for companies looking to stand out before, during, and after Paris 2024.

Your message will reach not only an estimated 16 million visitors but also residents of the Paris region. It’s a unique opportunity to strengthen your presence in the global market or to introduce your company to a wider audience.

Key numbers


expected visitors


of the audience resides in France


of road-accessible sites are covered by our solutions


of airport transfers are done via the Paris ring road

What type of communication?

When it comes to communicating during an event, whether it’s sporting or otherwise, it’s essential to stand out. At DEFI, we understand the importance of strategic communication, and we are here to help you shine. Our complementary solutions to traditional media, such as television, press, radio, and social networks, are designed to turn your messages into lasting memories.

We believe in building lasting visibility. Whether you want your logo engraved in your customers’ minds or have a key message to share, DEFI offers ideal solutions to support you.

Illuminated advertising for a lasting impact

Are you looking to make an indelible mark on the Parisian landscape, whether before, during, or after the Olympic Games?

Our solution is the perfect answer. Imagine your logo in plain sight, day and night, every day of the week, for several consecutive years. Extraordinary visibility awaits you, and it will reach its peak during the 2024 Olympics.

Illuminated advertising is more than just exposure. It’s a powerful strategy to embed your logo in people’s minds and aim for “top-of-mind” status. Thanks to this innovative approach, your brand becomes an inseparable part of the daily lives of Parisians, asserting its leadership in your field.

Maximum visibility with spectacular banners

To provide you with exceptional visibility for the 2024 Olympics, DEFI Group is launching its special offer to amplify your brand’s communication impact.

What does the full coverage pack include?

  • 3 months of communication before and during the Olympic and Paralympic Games
  • 3 locations, north, east, and south of Paris, to dominate the major axis of this unique event and generate maximum impact.
  • 3 times more visibility with a total of 761m², for one, two, or three different communications.

Communicate with a reasoned impact

Express your values through more reasoned impact communications. At DEFI, we are committed to reducing our impact and assisting brands in this effort. Our concrete solutions allow you to reduce your footprint while turning words into action.


This solution allows you to advertise on our Paris ring road giant banners with a PVC-free setup.

A solution developed by our partner Mediagraphic, which can also provide a life cycle analysis of your campaign.


When installing your illuminated logo, consider integrating photovoltaic panels as well.

This innovative approach allows you to achieve energy-neutral compensation through solar energy, thereby reducing the carbon footprint of your communication while opting for an environmentally friendly solution.

Recycling & Upcycling

At DEFI, we have established an essential partnership with Veolia to ensure the recycling of all our devices, whether they contain PVC or not.

But it doesn’t stop there. We also give brands the opportunity to give a second life to their advertising campaigns through upcycling. This approach transforms your advertising banners into authentic gifts for your customers and partners, turning your communication into a memorable experience.

Let’s build your project together

Photo professionnelle Vincent Chemineau
Vincent Chemineau
Client, Asset Management & Sales Director – France
DEFI Group
+33 (0)6 21 54 25 93